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KEEP CALM CARRY ON

Keep Calm and Carry On

Keep Calm and Carry On

“Keep Calm and Carry On.” We have all seen the posters and the prolific parodies, but you may be surprised to learn that there is a very real history behind the heartening phrase and design.

During World War II, the British government commissioned propaganda posters to boost civilian morale. The Keep Calm and Carry On poster was third in a series of three and was reserved for use only in times of crisis or invasion, which never occurred. It was actually never seen by the general public until over 50 years later, when Stuart Manley of Barter Books in England discovered one of the posters in a dusty box purchased at auction. He and his wife hung it in their shop, and the rest is history.

We are thrilled to feature this iconic poster on Global Gallery for its achievement in design and its universal message that still resonates decades after it was coined.